On April 22nd, PUMA and Rodeo magazine held a cocktail party/sneaker soirée to celebrate the launch of PUMA’s 2009 collection.

The event was held at Milan’s Superstudio 13 – a magnet for the city’s elite trendsetters and trailblazers. Among the nearly 400 in attendance were Italian press, celebrities, designers, rock stars, art directors, urban opinion leaders, and social scene-stealers.

The event was highlighted by the presentation of Rodeo’s latest issue. A DJ set by Marcelo Burlon, Editor of Rodeo, kept the beats bumping while beverage partner, Campari kept the guests quenched and partying.