On March 20, PUMA and Boston’s Institute of Contemporary Art (ICA)

threw an exclusive Mongolian BBQ bash for Boston area teenagers. This art-as-fashion collaboration was organized by the ICA’s Teen Arts Council, a group of high school students that promotes creative events at the museum, connecting teens to contemporary art and each other.

The event was organized around the latest ICA exhibit, Supply and Demand,

which featured the work of Shepard Fairey: radical street artist and counter-culture revolutionary, most recently noted for his “Obama Hope” print.

PUMA took over one of the ICA’s wings and transformed it into a full-blown sneaker-making factory, where over 200 teens designed their own First Rounds. They mixed and matched materials and colors (hues that hailed

Fairey’s bold graphic prints), from their uppers right down to their pretty little eyelets.