Like vintage wine, some things just get better with age. Such is the EasyRider III. To celebrate its rebirth of natural style, PUMA Ukraine held a Vintage Cocktail party on March 12, 2009 at the notorious Kommunalna Kvartyra restaurant in Kyiv. With over 200 guests in attendance, the party proved to be the social hotspot.

In addition to one hot night out on the town, PUMA Ukraine teamed up with MAX magazine to create a vintage photo session with a focus on EasyRider III style and PUMA Archive. Two A-list celebrities participated in it: Vasilisa Frolova, a notable television personality, and Vlad Yama, a celebrity dancer.