Watch behind the scenes as our giant Easy Rider transforms from an extra large shoe to an extra large, radio controlled shoe.

Watch as an extra large Easy Rider III puts the pedal to the metal in Ghent’s city square.

After a brief hiatus PUMA is back to present the 3rd and final chapter of our MP3 Beatdown series. The MP3 Beatdown Championships will culminate at Boston’s Institute of Contemporary Art (ICA) on the waterfront on Wednesday July 29th. This one promises some of our craziest match ups yet. It will be an 18+ event so for those of you who couldn’t make it into rounds 1 and 2 this is your chance to witness the insanity!

As always this event is FREE so come out early because the battle STARTS at 9:00PM and we have a strict capacity so don’t get left out!

Last week, PUMA and Vimby brought you the exclusive video of the Erykah Badu After-Party + Jam Session. If that wasn’t enough, we were able to get our hands on some of the event images and wanted to share them with you. Enjoy!

Read more

PUMA® and Turntable Lab L.A have teamed up to present a launch party for a new record label based out of Los Angeles called The Friends of Friends. The launch party is to celebrate their first release “Friends of Friends Vol. 1” and will feature live performances from Deadelus, Jogger, Mexicans with guns and more. Illustration duo Kozyndan are responsible for the designing the album artwork and a limited edition t-shirt for the project. Those who purchase the shirt will receive a free download card with the full album and exclusive remixes. Be sure to also check out the PUMA x Kozyndan apparel and footwear collection that is currently available exclusively at select PUMA stores nationwide and store.puma.com.

Thursday June 25th, 2009
Doors open at 8:00PM

$8 in advance/$10 at door (No RSVP Required)

THE ECHOPLEX154
Glendale BlvdLos Angeles, CA 90026

To celebrate the launch of PUMA’s new Archive ’shop in shop’ at Michael K, Walt ‘Clyde’ Frazier made a special guest appearance. The basketball legend – and PUMA Clyde namesake – signed exclusive, special edition posters featuring the night the New York Knicks retired his number. He also took photos with fans in the Studiobooth.

Read more

On February 24th, PUMA and My Favorite Things hit another high note with Flavorpill and Fusicology. Accompanying them at this bi-monthly underground affair was electronic-soul pioneer Dego (of 4Hero and 2009 Black fame) and the U.K. R&B/disco vet Leroy Burgess. (Japanese duo Funky Tokyo Hotbus rocked the beats upstairs.) The night also featured lens man Dustin Ross and his studiobooth – where partygoers made the scene with a giant PUMA Clyde.

Read more

Watch as PUMA celebrates 60 years of style at Centro Cultural Amanda in Santiago, Chile.

PUMA’s still got it, even at 60. Check out how Chicago celebrated with DJs A-Cup and Mother Hubbard, and The Bravery.

PUMA invited the artists Hank Willis Thomas and Rashid Johnson to shoot the images of the PUMA Creative campaign with models decked-out in Archive gear.

To learn more, visit: creative.puma.com

Read more