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PUMA Archive MP3 Beatdown Championship

Last month PUMA Archive presented the 3rd and final chapter of the MP3 Beatdown series. The MP3 Beatdown Championships were held at Boston’s Institute of Contemporary Art (ICA) and like the previous PUMA MP3 Beatdowns, it was action-packed. If you were unable to attend, we documented the madness for your enjoyment.

mp3beatdownvideo

The Giant Easy Rider – A Radio Controlled Shoe Is Born

Watch behind the scenes as our giant Easy Rider transforms from an extra large shoe to an extra large, radio controlled shoe.

Giant PUMA Shoe Invades Ghent!

Watch as an extra large Easy Rider III puts the pedal to the metal in Ghent’s city square.